our forte
Our years in rapid-growth scaleups translate to decades of experience in companies like YOLO, Swappie, and Katana. We have expertly built, rebuilt, and pressure-tested people, culture, and performance management systems through hypergrowth, scaling, and descaling. We understand what it takes to keep pace — and what breaks when you don’t.
We’ve scaled high-performing People & Culture functions, partnered with C-suite leaders, and designed peak performance systems throughout the entire people lifecycle — from attracting the right talent through effective coaching to leading change in growth or downturn. Our experience spans ambitious global teams across multiple locations, cultures, and remote-first environments.
Above all, we’re passionate about building sustainable peak performance systems — systems that endure the pressure test of growth. As builders at heart, we embrace the challenge of rolling up our sleeves, starting from scratch, or breaking things to rebuild, always with a focus on mental fitness.
We thrive alongside ambitious businesses that prioritize people first — because reaching for the moon requires more than just vision. It demands every hand on deck, including fractional HR support to ensure success.
on-demand programs
Mental Fitness Mastermind
We’ve built a 4-month, on-demand program for companies that blends science, psychology, and practical tools to build lasting mental fitness - so your people stay calm, confident, and in control, even under pressure.
Find out more: Mental Fitness Mastermind.
Kristi alumets
People & Culture Expert | Peak Performance & Mental Fitness Coach
I know what it takes to perform at your peak — and what it costs when you push too far.
With 15+ years in People & Culture — including 7+ years inside high-growth, high-pressure tech scaleups — I’ve led global teams through hypergrowth, built people-first cultures from scratch, and developed leaders capable of driving impact at scale. I’ve coached executives, mentored people managers, and rolled out learning programs for companies doubling in size (or stress) overnight.
I’ve been the one holding it together — and I’ve also been the one running on empty.
That lived experience drove me to explore a better way. I delved deep into the science of human performance: mental fitness, brain science, and performance psychology. I wanted to understand what separates the teams that burn out from the ones that rise — and stay sharp.
Today, I work with forerunning companies who recognize that their people are their competitive edge. Through my coaching, I empower high performers and leaders to cultivate unshakable clarity, energy, and resilience. Additionally, I consult on fractional HR to help organizations build the systems, culture, and habits that unlock sustainable, scalable peak performance.
I don’t believe in fluff. Everything I do is evidence-based, deeply human, and designed to make growth sustainable — for your people and your business.
Because the toughest battles aren’t won in boardrooms — they’re won in the mind.
Please find my full bio on LinkedIn and community spaces on Instagram and Threads.
marleen reemann
People & Culture Expert| Humanising Work for Impact
Since my childhood, I've been the one asking why? — even in the rooms where everyone else just seemed to follow the served structure. I have been passionate about breaking things down, rebuilding them to make more sense, and advocating for systems that actually work for humans. This curiosity took me from challenging parents and teachers to questioning coaches, teammates, and later leaders at work — eventually leading me into People & Culture. Over the last decade, I’ve built functions from scratch, scaled cultures in high-growth tech environments, and partnered with leaders to turn chaos into clarity through effective performance management strategies.
But here’s the real story: while I was scaling companies, I had to start scaling myself, too. Living with undiagnosed ADHD pushed me to the edge — manifesting as anxiety, exhaustion, and “just push harder” until that stopped working. Learning how my brain actually works reframed everything for me; it forced me to figure out resilience and focus on an individual level, making me obsessed with mental fitness. This journey ignited my passion for helping others and pushing organisations to create environments where people can truly thrive.
That’s why I co-founded Mind Over Matter: to humanise work for real business impact. By integrating coaching and fractional HR solutions, we build the systems, cultures, and habits that help people — and companies — grow without losing their spark. I don’t do buzzwords. I build what’s practical, human, and scalable.
Because growth isn’t just a strategy — it’s human.
Please find my full bio on LinkedIn and community spaces on Instagram and Threads.